Who We Are

Every company has a story. The key is to craft that message in a way that will resonate with potential customers, existing clients and other stakeholders.

Kevin Craine, MBA
Managing Director
Senior Writer
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Kevin Craine has 15 years experience in professional business writing and over 20 years “in the trenches” as a corporate executive, technology consultant and writer with companies such as Hughes Aircraft, BlueCross BlueShield and IKON. Prior to starting the Craine Communications Group in 2003, Kevin was the founding editor of “Document” magazine. He is the author of two popular books – both of which have been sold in over 30 countries and are required text at universities in the U.S., Canada, England and Australia. Kevin holds an MBA in the Management of Science and Technology, as well as a BA in Communications and Marketing.

Kevin has been the written voice for some of North America’s leading companies; creating a wide variety of content for white papers, solution briefs and case studies. He is frequently engaged by businesses and individuals to write web content, social media posts, and a variety of strategic marketing communications. Kevin is a certified process improvement coach, a skilled business consultant, and an experienced project manager.

Packaging yourself or your organization is more critical than ever. It is important to understand and maximize your key selling points.

Lisa Magnuson
Writer
Sales and Marketing Consultant
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Lisa works with clients to develop marketing strategies that bolster sales-generating leads and connect with new customers. She has years of experience as a market-leading sales, management and team building strategist with Fortune 500 companies like Xerox and IKON. She is the author of the book The 48-hour Rule and is highly sought after as an expert facilitator and inspirational sales effectiveness coach.

Image is everything. I work to give all our clients branding and graphic services they can count on.

Leslie Baird
Graphic Artist
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Leslie has worked as a graphic designer for many years. She creates layouts, logos, literature and other strategic marketing materials. Leslie works with our clients to provide affordable and effective designs with high-value results.  She is a gifted fine artist as well, and her work has been featured in several international publications. In her spare time she volunteers with the local school district to teach students commercial graphic art.

Technology is a given, the key is to make it work for you...not against you.

Paul Suntup
Web Designer
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Paul is a web designer and an expert in WordPress. He specializes in creating beautiful hand-crafted blogs and websites that are highly effective, hassle-free, and that urge customers to take action. A gifted and artistic designer, Paul is also an experienced technical consultant regarding search engine optimization, domains and hosting, HTML coding, and all the other technical things behind the scenes of a great website.

I like the process of writing - meeting new people, learning about their passions and giving their stories wings.

Erin Codazzi
Writer
Project Manager
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Erin is an experienced copywriter and project manager. She has worked for companies like Xerox, Timberline Software and Tektronix leading multi-million dollar marketing campaigns. She writes marketing brochures, sales and promotion material, direct mail and web copy in a variety of industries. Erin graduated from Duke University, is fluent in three languages, and is great with a digital camera.

Our Approach

We want your organization to be successful, and we want to be a part of your success. We’re more than a faceless PR firm. We function as an integral part of your team, often working to supplement your existing resources. We go the extra mile to understand your business needs, envision your goals and objectives, and enable a communications strategy that will bring about real-world, bottom-line results.